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How to sell on Swiggy Instamart: seller registration guide

Updated October 2026

To sell on Swiggy Instamart, reach its brand team through Swiggy’s own website or app, as there is no confirmed public seller page. Instamart is also moving to buying its own stock, which will change how brands sell to it.

A category manager approves each product before it goes live. Brands have paid commissions of around 15–22%, and Swiggy said in August 2026 that Instamart would move to buying its own stock within two to four quarters, so ask how your terms will change.

Swiggy Instamart has 1,296 locations across 197 cities, so where you launch matters as much as getting listed.

Swiggy does not publish a rate card for Swiggy Instamart, so every commission or margin figure on the page is an outside estimate. Terms change often and differ from brand to brand. Confirm every fee in writing with Swiggy before you sign or ship stock.

How to get your products listed on Instamart

  1. Get your GST, PAN, FSSAI and trademark papers ready.
  2. Reach Instamart’s brand team only through swiggy.com or the Swiggy app.
  3. Expect a category manager to approve each new product before listing.
  4. Ask how the move to an inventory model changes your terms: buying price, payment days and returns.

Documents you need to sell on Instamart

What quick-commerce sellers are usually asked for. Swiggy has not published a list.

What Instamart looks for in a new product

Before you apply, check your product against what quick-commerce buyers ask for:

Does Instamart buy your stock or charge a commission?

The answer decides your margins. In a marketplace model you own the stock and pay the app a commission on each sale. In an inventory model the app buys stock from you at an agreed price and sets the selling price itself.

Indian foreign-investment rules let foreign-owned e-commerce firms run only marketplaces. That is why Eternal and Swiggy capped foreign ownership before moving to inventory.

Instamart commission and seller margins

On top of commission or margin, budget for delivery to the warehouse, rejected and expired stock, and promotions. What you pay becomes the app’s income per order in quick-commerce unit economics.

Instamart purchase orders, warehouse checks and payment

Swiggy has not published how its purchase orders, warehouse checks and payment cycle work for Swiggy Instamart.

When an app buys your stock, it sends a purchase order (PO). You deliver to its warehouse by the date on the PO, and the warehouse checks quantity, barcodes, MRP labels and expiry dates before it accepts the goods. The check is called inwarding. Only accepted stock is paid for and sent on to stores.

Ask Swiggy in writing for:

GST registration for selling on Instamart in other states

GST registration is by state. Say you sell as a marketplace seller and keep stock in the app’s warehouse in a state where you are not registered. You generally need a GST registration in that state. In a state where you are already registered, the warehouse is added as an additional place of business (APOB).

If the app buys your stock instead, you are making a sale to the app, and the paperwork is different. Instamart warehouses are likely to be in the states with the most Instamart stores. General guide only, not tax advice, so ask a GST practitioner before you ship.

Instamart ads for brands

Best cities to launch on Instamart

Stock usually goes to the app’s city warehouse first, then out to stores. The counts show all Instamart stores in each city, and your product may reach only some of them.

  1. #1 171 Instamart stores Bengaluru Karnataka
  2. #2 103 Instamart stores Hyderabad Telangana
  3. #3 89 Instamart stores Chennai Tamil Nadu
  4. #4 75 Instamart stores Delhi Delhi
  5. #5 65 Instamart stores Mumbai Maharashtra
  6. #6 52 Instamart stores Pune Maharashtra
  7. #7 37 Instamart stores Kolkata West Bengal
  8. #8 34 Instamart stores Gurugram Haryana
  9. #9 24 Instamart stores Navi Mumbai Maharashtra
  10. #10 23 Instamart stores Noida Uttar Pradesh
  11. #11 23 Instamart stores Thane Maharashtra
  12. #12 18 Instamart stores Ahmedabad Gujarat
  13. #13 18 Instamart stores Lucknow Uttar Pradesh
  14. #14 17 Instamart stores Ghaziabad Uttar Pradesh
  15. #15 17 Instamart stores Thiruvananthapuram Kerala

States with the most Instamart stores

Figures show stores.

Smaller towns are in the list of all Instamart cities.

Fake Instamart listing agents and scams

On 3 October 2025 Blinkit’s CEO warned that people were charging brands for “fast-track” listings, and said there are no paid shortcuts. Treat any agent offering a paid route into Swiggy Instamart the same way. Apply only on Swiggy’s own domain, and never pay a personal UPI account for onboarding.

Frequently asked questions about selling on Swiggy Instamart

Is there a fee to register as a seller on Swiggy Instamart?

No. Swiggy publishes no registration fee for Swiggy Instamart.

What changes for brands when Instamart buys its own stock?

Instead of paying a commission on each sale, you sell stock to Instamart at an agreed buying price and get paid on its terms. Ask Swiggy for the buying margin, payment days, minimum shelf life and who pays for returns and expired stock before you agree.

Do I need an FSSAI licence to sell on Instamart?

Yes, for any food or drink product. The FSSAI number must be on the label and is checked during onboarding. Non-food items do not need FSSAI, but you still need GST, correct MRP and label declarations, and brand papers.

Do I need a GS1 barcode to sell on Instamart?

Swiggy’s public pages do not say. Quick-commerce warehouses scan barcodes when stock arrives and prefer GS1 codes, which GS1 India issues. Get one before you print packaging, so you do not have to relabel stock.

Selling on other quick delivery apps

Seller routes and margins differ from app to app, and the comparison of quick-commerce seller programmes puts them in one table.