How to sell on BigBasket BB Now: seller registration guide

Updated October 2026

To sell on BB Now, brands usually supply BigBasket directly, because BB Now sells from BigBasket’s own stock. BigBasket’s vendor portal address is not public.

BB Now sells BigBasket’s own stock, so you become a BigBasket supplier rather than a marketplace seller. Contact BigBasket’s vendor team through bigbasket.com with your GST, PAN and FSSAI papers, and agree a buying price and payment terms.

BigBasket BB Now has 877 locations across 103 cities, so where you launch matters as much as getting listed.

BigBasket does not publish a rate card for BigBasket BB Now, so every commission or margin figure on the page is an outside estimate. Terms change often and differ from brand to brand. Confirm every fee in writing with BigBasket before you sign or ship stock.

How to get your products listed on BB Now

Get your GST, PAN and FSSAI papers ready.
Contact BigBasket’s vendor team only through bigbasket.com.
Check which of BigBasket’s cities will stock your product before you plan production.

Documents you need to sell on BB Now

GST certificate
PAN
FSSAI licence for food and grocery
Bank account details
Business address proof
Trademark certificate or brand authorisation

What grocery suppliers are usually asked for. BigBasket has not published its own list.

What BB Now looks for in a new product

Before you apply, check your product against what quick-commerce buyers ask for:

Products that sell fast in small packs, because each store has little shelf space
Long remaining shelf life when stock reaches the warehouse
A scannable barcode, correct MRP and complete label on every unit
Steady supply, so stores do not run out once your product is live

Does BB Now buy your stock or charge a commission?

BB Now runs from BigBasket’s own dark stores and sells BigBasket’s own stock, so brands sell to BigBasket as suppliers. In July 2026 BigBasket was cutting back the number of cities it serves, so check that your launch cities are staying before you plan production.

The answer decides your margins. In a marketplace model you own the stock and pay the app a commission on each sale. In an inventory model the app buys stock from you at an agreed price and sets the selling price itself.

BB Now commission and seller margins

Unofficial estimates put BigBasket commissions at roughly 8–22% depending on category. Treat the range as a rough guide only.

On top of commission or margin, budget for delivery to the warehouse, rejected and expired stock, and promotions. What you pay becomes the app’s income per order in quick-commerce unit economics.

BB Now purchase orders, warehouse checks and payment

BigBasket has not published how its purchase orders, warehouse checks and payment cycle work for BigBasket BB Now.

When an app buys your stock, it sends a purchase order (PO). You deliver to its warehouse by the date on the PO, and the warehouse checks quantity, barcodes, MRP labels and expiry dates before it accepts the goods. The check is called inwarding. Only accepted stock is paid for and sent on to stores.

Ask BigBasket in writing for:

the PO lead time
the minimum shelf life it accepts
who pays for rejected or expired stock
how many days it takes to pay you

GST registration for selling on BB Now in other states

GST registration is by state. Say you sell as a marketplace seller and keep stock in the app’s warehouse in a state where you are not registered. You generally need a GST registration in that state. In a state where you are already registered, the warehouse is added as an additional place of business (APOB).

If the app buys your stock instead, you are making a sale to the app, and the paperwork is different. BB Now warehouses are likely to be in the states with the most BB Now stores. General guide only, not tax advice, so ask a GST practitioner before you ship.

BB Now ads for brands

BigBasket does not publish an advertising programme for brands on BigBasket BB Now. Ask your category manager whether sponsored listings are available once you are live.

Best cities to launch on BB Now

Stock usually goes to the app’s city warehouse first, then out to stores. The counts show all BB Now stores in each city, and your product may reach only some of them.

#1 128 BB Now stores Bengaluru Karnataka
#2 77 BB Now stores Hyderabad Telangana
#3 60 BB Now stores Delhi Delhi
#4 59 BB Now stores Chennai Tamil Nadu
#5 55 BB Now stores Pune Maharashtra
#6 46 BB Now stores Mumbai Maharashtra
#7 36 BB Now stores Gurugram Haryana
#8 36 BB Now stores Kolkata West Bengal
#9 20 BB Now stores Lucknow Uttar Pradesh
#10 17 BB Now stores Ghaziabad Uttar Pradesh
#11 16 BB Now stores Ahmedabad Gujarat
#12 14 BB Now stores Greater Noida Uttar Pradesh
#13 14 BB Now stores Noida Uttar Pradesh
#14 14 BB Now stores Patna Bihar
#15 13 BB Now stores Thane Maharashtra

States with the most BB Now stores

Figures show stores.

Smaller towns are in the list of all BB Now cities.

Fake BB Now listing agents and scams

On 3 October 2025 Blinkit’s CEO warned that people were charging brands for “fast-track” listings, and said there are no paid shortcuts. Treat any agent offering a paid route into BigBasket BB Now the same way. Apply only on BigBasket’s own domain, and never pay a personal UPI account for onboarding.

Frequently asked questions about selling on BigBasket BB Now

Is there a fee to register as a seller on BigBasket BB Now?

No. BigBasket publishes no registration fee for BigBasket BB Now.

Do I need an FSSAI licence to sell on BB Now?

Yes, for any food or drink product. The FSSAI number must be on the label and is checked during onboarding. Non-food items do not need FSSAI, but you still need GST, correct MRP and label declarations, and brand papers.

Do I need a GS1 barcode to sell on BB Now?

BigBasket’s public pages do not say. Quick-commerce warehouses scan barcodes when stock arrives and prefer GS1 codes, which GS1 India issues. Get one before you print packaging, so you do not have to relabel stock.

Selling on other quick delivery apps

Seller routes and margins differ from app to app, and the comparison of quick-commerce seller programmes puts them in one table.