Quick commerce market size in India (2026)

Updated October 2026

India’s quick commerce market size was about US$13 billion in FY26 (April 2025 to March 2026). Forecasts put it at US$70–90 billion by FY31.

It roughly doubled in a year, from about ₹30,000 crore of gross order value in FY24 to about ₹64,000 crore in FY25. About 28 million people in cities use these apps.

Market-size figures are estimates and forecasts. None of them is audited, and each one measures something slightly different. Use them for information only, not as investment advice. Before you invest, check company results on NSE, BSE or SEBI, or speak to a SEBI-registered adviser.

Quick commerce market size in India by year, FY24 to FY31

Period	Value	Measure	Type
FY24	₹30,000 crore	Gross order value	Estimate
CY2024	about US$7 billion	Market size	Estimate
FY25	₹64,000 crore (about US$7.5 billion)	Gross order value	Estimate
End-2025	about US$11.5 billion run-rate	Annualised	Estimate
FY26	about US$13 billion	Market size	Estimate
FY28	more than ₹2 lakh crore	Projection	Projection
To 2030	more than 40% a year	Growth projection	Projection
FY31	US$70–90 billion	Projection; 41–48% annual growth	Projection

Indian financial years run from April to March, so FY26 is April 2025 to March 2026. Each estimate defines the market a little differently. Read the rows as a rough guide, since they do not form one series.

Market size counts the full value of goods ordered (gross order value or GMV), not the apps’ own revenue. On a marketplace order the app keeps only about 15–16% as revenue, so company revenue figures look much smaller than the market.

Two forecasts agree on the pace. One from March 2025 expects quick commerce to grow more than 40% a year until 2030. Another from October 2026 projects 41–48% a year to FY31. Neither figure comes from the companies themselves.

How many people in India use quick commerce apps

These are estimates or forecasts from October 2026.

Urban users: about 28 million today, rising to about 50 million
Monthly active buyers: expected to pass 100 million within five years
Smaller-city users: monthly active users up four to five times, to as many as 60 million by 2031
Share of metro retail: about 6% of all retail spending in metros today, projected at 20–23%
Beauty, home and electronics: US$3 billion in FY26, projected at US$21–27 billion by 2031
Festive season 2026: quick-commerce sales expected up 110% year on year, about 18% of online festive shopping

Quick commerce is already how most Indians buy groceries online. In 2024 it handled more than two-thirds of all online grocery orders and about 10% of e-retail spending. By 2025 its share of e-retail GMV had reached 16–17%. Each of these figures is dated in quick-commerce statistics.

What is driving quick commerce growth in India

More stores in more towns. Six apps, Amazon Now included, run 8,241 dark stores in 498 cities, and added 388 stores since the previous count. Many of the new ones are outside the big metros. JioMart also delivers from 2,613 Reliance Stores.
Much more than groceries. Beauty, home and electronics sold through these apps were worth about US$3 billion in FY26. You can now order phones, toys and medicines too.
New buyers in smaller cities. Monthly users outside the metros are expected to grow four to five times by 2031.

The listed apps are still growing fast: Blinkit’s net order value rose 79.3% year on year in July–September 2026, according to the quarterly results of Blinkit, Instamart and Zepto.

Where the quick commerce market is concentrated

No one publishes sales by city, but dark stores follow demand, so store counts by city show where the money is. The 10 biggest cities hold 51.4% of all dark stores. Metros and other tier-1 cities hold 60.5%, tier-2 cities 20.8% and tier-3 towns 18.7%.

Metro stores are also busier, so the metros’ share of sales is likely higher still.

Risks to quick commerce growth: crowded metros and losses

The metros are getting crowded. In July 2026 they had about 4,300 dark stores, while only about 3,600 could run at a profit. Among the big three apps, only Blinkit has positive adjusted EBITDA, and the unit economics of a single order show why volume matters so much.