Myntra M-Now: cities, how it works and rivals
Updated October 2026
M-Now is Myntra’s 30-minute delivery option for clothes, footwear, beauty and accessories, inside the Myntra app. It runs from 83 dark stores in 18 cities, with the most in Bengaluru, Delhi and Hyderabad.
M-Now items show only when your PIN code is close to one of its stores. Everything else on Myntra still comes by normal delivery.
- Owner
- Myntra (Flipkart group), private
- Sells
- Clothing, footwear, beauty and accessories
- Delivery promise
- About 30 minutes
- How it works
- Dark stores; a section of the Myntra app
- Launched
- December 2024 in Bengaluru
- Status
- Active. Chennai was added in May 2026; store numbers have held steady.
How to use Myntra M-Now and what to expect
- Open the Myntra app and set your exact delivery address. If no M-Now option shows, no M-Now store serves your PIN code yet.
- Expect a smaller range than the full Myntra catalogue.
Where Myntra M-Now delivers: dark stores by city
Myntra M-Now has 83 dark stores in 18 cities. City figures are rounded: “~20” means about 20 and “<5” means fewer than 5.
| City | Dark stores |
|---|---|
| Bengaluru Karnataka | ~15 |
| Delhi Delhi | ~15 |
| Hyderabad Telangana | ~10 |
| Mumbai Maharashtra | ~10 |
| Pune Maharashtra | ~10 |
| Kolkata West Bengal | ~5 |
| Gurugram Haryana | <5 |
| Chennai Tamil Nadu | <5 |
| Jaipur Rajasthan | <5 |
| Lucknow Uttar Pradesh | <5 |
| Ahmedabad Gujarat | <5 |
| Greater Noida Uttar Pradesh | <5 |
| Navi Mumbai Maharashtra | <5 |
| New Town West Bengal | <5 |
| Noida Uttar Pradesh | <5 |
| Thane Maharashtra | <5 |
| Faridabad Haryana | <5 |
| Ghaziabad Uttar Pradesh | <5 |
How Myntra M-Now works and how it has grown
M-Now is Myntra’s fast-delivery section, launched in Bengaluru in December 2024 with about 10,000 styles. Orders come from dark stores that stock a small range of fast-selling items. That is why M-Now lists thousands of styles while the main Myntra app lists millions.
Myntra counts “markets”: 10 in February 2026 and 11 after Chennai joined in May 2026. Counted city by city, that is 18 cities today. Delhi NCR (Delhi, Gurugram, Noida, Greater Noida, Ghaziabad, Faridabad), the Mumbai region (Mumbai, Thane, Navi Mumbai) and New Town next to Kolkata each count as separate cities. Patna, announced in February 2026, still has no M-Now store.
Store numbers have stayed roughly flat in 2026, with “more than 87” in February 2026 and 83 now. Bengaluru and Delhi have about 15 each.
Myntra M-Now compared with other quick fashion apps
| App | Delivery promise | Outlets | Cities | How it delivers |
|---|---|---|---|---|
| Myntra M-Now | About 30 minutes | 83 dark stores | 18 | Dark stores; a section of the Myntra app |
| Slikk | 60 minutes | 6 dark stores | 1 | Dark stores; standalone app |
| Snitch Quick | 60 minutes | Not shared | 4 | Ships from Snitch’s own shops (115 stores across India) |
| KNOT | 60 minutes | Not shared | 1 | Micro-warehouses; standalone app |
| Nykaa Now | 30–60 minutes | Not shared | 13 | A delivery option inside the Nykaa app |
| Ajio Rush | 4 hours | Not shared | 600+ | Fulfilled from Reliance Stores |
Pick M-Now when you need clothes or shoes within the hour in a big city. In Bengaluru, Slikk is a 60-minute option with partner brands. For beauty and personal care, Nykaa Now delivers in 30 to 60 minutes in 13 cities.
Myntra M-Now timeline: launch and growth
| Date | What happened |
|---|---|
| 5 Dec 2024 | Launched in Bengaluru with 10,000 styles; delivery in up to 30 minutes |
| 6 Feb 2026 | Patna, Jaipur, Lucknow and Ahmedabad added: 10 markets, more than 87 dark stores |
| 8 May 2026 | Chennai added as the 11th market, with 10,000+ styles from 600+ brands |
| Oct 2026 | 83 dark stores in 18 cities |
Every rival, city by city, is on the quick fashion and beauty delivery page. Grocery apps are in the quick delivery apps directory.
Questions about Myntra M-Now
How many M-Now dark stores does Myntra have?
83 in 18 cities now. In February 2026 Myntra had more than 87.
Which cities have Myntra M-Now?
Bengaluru, Delhi NCR, Mumbai and its suburbs, Hyderabad, Pune, Kolkata, Chennai, Jaipur, Lucknow and Ahmedabad. Chennai was added in May 2026.
Is M-Now a separate app?
No. M-Now is a section of the main Myntra app. It shows up only when your delivery address is close to an M-Now dark store.
When did M-Now launch?
December 2024, in Bengaluru.